LVP — Luxury Vinyl Plank
Waterproof wood looks, engineered to survive real life.
Modern rigid-core planks are indistinguishable from real hardwood, 100% waterproof, and built for pets, kids, and chair wheels. The go-to for kitchens, basements, and whole-first-floor installs.
Warranty
Lifetime installation
Credentials
Fully insured · IL licensed
Financing
0% APR · 3 – 24 months
Reviews
5.0 ★ · 32 on Google
Browse the LVP catalog
25 LVP styles. Filter, sort, and group however makes sense.
Price shown is installed $/SF (material + pad + tax + professional install). For a fully-loaded project number across your rooms, ask Floor-E or use the detailed quote tool.
Price per sq ft installed
Any price
Brand
Color direction
Wear layer
Install type
Quick
25 of 25 styles.

Advantage
12 colors
Engineered Floors
From $11.31/sq ft installed

American Standard
18 colors
Engineered Floors
From $9.61/sq ft installed

Antiquity
12 colors
Engineered Floors
From $10.66/sq ft installed

Apex Lux
10 colors
GreenTouch
From $9.61/sq ft installed

Aspen New
10 colors
GreenTouch
From $8.99/sq ft installed

Aspire
8 colors
GreenTouch
From $9.86/sq ft installed

Cascade Plus
12 colors
Engineered Floors
From $8.99/sq ft installed

Cultivate
12 colors
Engineered Floors
From $9.61/sq ft installed

Divine
12 colors
Engineered Floors
From $10.66/sq ft installed

Elevate
12 colors
Engineered Floors
From $11.57/sq ft installed

Flourish
12 colors
Engineered Floors
From $10.22/sq ft installed

Gallatin Plus
12 colors
Engineered Floors
From $8.55/sq ft installed

Legendary
12 colors
Engineered Floors
From $9.69/sq ft installed

Lifestyle
12 colors
Engineered Floors
From $11.19/sq ft installed

Mountain Premium
9 colors
GreenTouch
From $9.24/sq ft installed

New Standard II
12 colors
Engineered Floors
From $11.24/sq ft installed

New Standard Plus
12 colors
Engineered Floors
From $9.82/sq ft installed

Nurture
19 colors
Engineered Floors
From $9.61/sq ft installed

Ozark II
11 colors
Engineered Floors
From $9.19/sq ft installed

Ozark Plus
12 colors
Engineered Floors
From $8.61/sq ft installed

Platinum
8 colors
Turku
From $10.74/sq ft installed

Preference
12 colors
Engineered Floors
From $11.04/sq ft installed

Premium Collection
10 colors
GreenTouch
From $10.11/sq ft installed

Timeless Beauty
9 colors
Engineered Floors
From $11.36/sq ft installed

Vanguard
10 colors
Engineered Floors
From $11.44/sq ft installed
Construction types
SPC vs WPC vs click-lock vs glue-down.
Rigid-core (SPC)
Stone-polymer composite. Hardest, most dent-resistant, best over uneven subfloors. Installs click-lock over almost any surface including tile and concrete.
Rigid-core (WPC)
Wood-polymer composite. Slightly softer underfoot than SPC, quieter to walk on, usually thicker. Good middle ground for residential.
Click-lock (floating)
Planks snap together and float over the subfloor — no glue needed. Fast install, removable if you ever need to.
Glue-down
Planks adhere directly to the subfloor. Feels more solid underfoot, stands up to heavier rolling loads. Required for commercial and some radiant-heat installs.
Why LVP
Why so many first floors are going LVP.
- 100% waterproof — spills, pet accidents, bathroom splashes
- Realistic wood visuals with embossed-in-register texture
- Kid-, pet-, and chair-wheel-friendly wear layers (12–22 mil)
- Warm underfoot compared to tile, quieter than laminate
- Installs over almost any flat subfloor
- Lifetime residential warranties on premium lines
LVP FAQ
Before you commit.
What's the difference between LVP and LVT?
LVP is plank-shaped and prints wood looks. LVT is tile-shaped and prints stone, ceramic, or travertine. Same waterproof core technology — different visuals.
Is LVP actually waterproof?
Yes — the plank itself is 100% waterproof (PVC core). Note this is different from 'water-resistant' laminate. Caveat: if enough water gets underneath a floating LVP floor, the subfloor can still be damaged. For wet bathrooms we often recommend glue-down.
Can LVP go over existing tile or vinyl?
Yes, as long as the existing floor is flat, solid, and clean. Click-lock LVP is specifically designed for this — no need to demo the old floor in most cases.
Will it scratch?
LVP is more scratch-resistant than hardwood but not scratch-proof. The wear layer thickness (12 mil = light residential, 20+ mil = pet-friendly) matters. We'll recommend a wear layer based on how you live.
How thick should my LVP be?
Most residential LVP is 4–8mm thick. Thicker doesn't always mean better — wear layer thickness and core quality matter more. A 6mm SPC with a 20 mil wear layer outlasts an 8mm WPC with 12 mil.
How much does new flooring cost?
Most whole-room carpet jobs run $3–$6 per square foot fully installed; LVP and LVT typically $6–$12; hardwood $10–$18. We give you a fully loaded quote in writing at the in-home consult so there are no surprises.
Get LVP samples in your house.
Free in-home consult. We show you 4-6 options based on your budget, room, and traffic pattern.
